Sweater Planet: Who We Are

Sweater Planet
3 min readSep 28, 2020

--

Here at Sweater Planet, we’re about a lot more than just making the best sweaters on Earth — we’re here to transform the way that our customers approach apparel customization. Our goal is to make the easiest, fastest, and most exciting experience for designing and ordering a sweater. We don’t consider ourselves just another clothing company: we’re building a rapidly growing network of creators, innovators, leaders, and dreamers.

In The Beginning…

There were two McGill first-year students, Dexter and Dom, just looking to make some money to buy a drone. One heat press and a whole dissatisfied market for customized sweaters later, their endeavour snowballed, spreading throughout McGill residences. Strangers started approaching them asking, “are you the sweater guys?” Seeing the potential in the project, they embraced their newfound identities, rented an office, and got serious. The Sweater Guys as a company was born.

Then, There Was Sweater Planet

By 2020, TSG had expanded rapidly, gaining clients across Canada, building a bigger team, and even going international. It was time to scale up. By partnering with individuals, brands, and clubs across the world, we created our innovative Sweater Network, that allows the order fulfillment process to be more efficient than ever. With operations streamlined, and no more limitations on what we can do, Sweater Planet emerged as our token brand vision.

What Do We Stand For?

Sweater Planet centres our identity around 5 values that guide us in anything do.

1. Quality — we want our merchandise so good that customers get stopped on the street and asked “where’d you get that sexy sweater?”

2. Experience — for us, everything centres around revolutionizing the user experience

3. Sustainability — we believe that our planet is worth more than any profits, which is why we commit to minimizing environmental cost in all of our operations, in any way possible

4. Speed — you know that spark of excitement you get when you order something, the spark that’s usually long gone by the time your product comes 6 weeks later? We want to make sure you never lose that spark again, which is why we keep turnaround time down to mere days.

5. Belonging — our clients are not just customers, they’re our partners. We aim to build a community of like-minded leaders and creators in order to create lasting impact.

Creating a Sweater Planet

If you’re an entrepreneur, artist, risk-taker, or visionary, we want you to come along for the Sweater Planet ride. We want to create sweater experiences that have never been seen before. Get started by visiting our site and reading our blog. Also make sure to check out our webseries documenting our journey. Join us in taking the apparel industry into the future.

--

--

Sweater Planet
Sweater Planet

Written by Sweater Planet

0 Followers

Changing the world, one sweater at a time

No responses yet